Internal Communicators Elevator Pitch

At our next meeting, the idea is to refine an ‘elevator pitch’ for Internal Communicators.

Having had a bit of a think about this, I’m personally coming to the conclusion that Internal Communicators do so much that it’s hard to boil it down to one sentence. The solution could be to have a ‘menu of options’, then, depending on the audience and their ‘hot buttons’ we can select from a list of options.

Here’s a few I came up with, please add to them and we can discuss at our next meeting

CEO / COO
"There’s strong evidence showing the link between effective internal communication and better business performance. My job is to help our company achieve better financial results. We can do this in lots of ways, for example, aligning people to our brand and values and drawing a clear line of sight between jobs and business outcomes".

- Watson Wyatt’s research shows that organisations with effective internal communications have a 19.4 % higher market premium and deliver 57 % higher share holder return.

HR Manager
"There’s strong evidence showing the link between effective internal communication and employee engagement and retention. My job is to ensure that people are aligned to our brand and values, feel involved and enthusiastic and have all the information they need to do their jobs".

- Watson Wyatt’s research shows that firms communicating effectively are 4.5 times more likely to report high levels of employee engagement and 20% more likely to report lower staff turnover than their peers

Line Managers
"My job is to help reduce information overload and confusion and to ensure that people have all the information (and the right attitude) to do their jobs. It is also to make sure that you are informed and up to date so that you can manage your teams effectively".

Of course we can end all of these statements with specific examples or "I’d love to spend some time with you filling you in a bit more, have you got time for a coffee later this week….?"

Please feel free to blog or comment with your thoughts, that’s what this site is for…