Effective Internal Communications – why it’s so important during an economic downturn

There is now a new article here which talks about the importance of good employee communications during an economic downturn. Here’s a short extract:

Good reason # 1 - Maintain productivity

No news is definitely not good news from an employee communications perspective.
October 2008 Research from Weber Shandwick showed that 71% of people felt that their company should be communicating more about current economic problems. Unfortunately, the uncertainty caused by lack of internal communications can cause staff to be less productive. In fact, Workforce Week reported in October 08 that 48 percent of staff said that the economic uncertainty has caused them to be less productive at work.